The Value in Branding Yourself as an Agent

“Brands have become the global currency of success.” – Brand Atlas

Why is Branding Important?

As competition generates endless decisions, businesses and individuals seek ways to communicate with clients emotionally in order to become irreplaceable and establish lifelong relationships.

In a densely populated marketplace, a powerful brand stands out. People fall in love, trust, and believe in a brand and therefore, the company behind it. How a brand is received has a huge influence on its success. 

This is especially true in real estate. Aside from word of mouth and personal connections, obtaining clients comes from your ability to market your services. You must have a brand that resonates with your target audience.

psr brokerage why branding nike

Brands Have Three Primary Functions 

1) Navigation: A strong and consistent brand will help people choose you instead of the competition. 

2) Reassurance: Brands communicate the product or service’s inherent quality and reassure clients that the correct choice has been made. This can be done through clever marketing of past client recommendations and reviews.

3) Recognition: Brands use unique imagery, language, and associations to encourage brand identification among clients.

psr brokerage branding apple

Brand Identity

Brand identity is tangible and appeals to the senses. You can see it, touch it, hold it, hear it, watch it move. Brand identity fuels recognition, amplifies differentiation, and makes clients comfortable with your services. 

PSR brokerage branding starbucks

Types of Branding

Co-branding: A partnership with another brand.

Digital Branding: Web, social media, search engine optimization, driving commerce on the web.

Personal Branding: The way an individual builds a reputation.

Brand Strategy

An effective brand strategy offers a key, unifying concept that aligns all behaviour, actions, and communications. It builds on a vision, aligns with company strategy, emerges from the values and culture of a company, and represents a thorough knowledge of the needs and expectations of the customer.

There are more than 55,000 realtors in Toronto and the GTA, what makes a client choose you instead of the others? Branding is a way to distinguish yourself from competitors, and explains what you’re offering that makes you the better choice. 

A strong brand not only gets recognition, it also increases business value, generates new customers, and supports advertising. Think about Apple, Starbucks, Coca-Cola or Nike, how they attract billions of loyal customers around the globe and how strong and effective their brand advertisements are. 

Building your own brand can attract clients, market your skills to get sales, and also market your client’s properties. These are the reasons why branding is important and you should consider a personal brand strategy as a real estate agent.

Not sure where to start? Book a meeting with PSR’s marketing department! Email us at: marketing@psrbrokerage.com 

Article by: Karina Wu, Graphic Designer & Creative Architect 

Up Next in Our Design Series:

Stay tuned for the next design blog to learn Essential Branding Basics. 

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Wheeler, Alina. Designing Brand Identity: an essential guide for the entire branding team. Fifth Edition. New Jersey: Josh Wiley & Sons, Inc. 2017.