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The PSR Digital Handshake: Meet Jason DeLuca

Name: Jason DeLuca.

Known Nicknames: Jdel + JJ.

I am: Obsessed with real estate… I also have this thing with wine.

Neighbourhood of Residence: Fashion District.

Previous Professional Life: Health and Fitness.

Getting to know Jason DeLuca in ten questions:

1. What made you decide to get into real estate?

From a young age all I ever wanted to be was an architect. All day long I would sketch concepts and draw plans for custom dream homes. In 2004, my father took me to the Royal Ontario Museum to see the napkin on which Daniel Libeskind sketched his initial concept of the ROM Crystal. That was the day that set my life in motion! Real estate offers me a career that never feels like work because I get to work with a product that I am extremely passionate about.

2. Where would we find you on a Friday night in Toronto?

I live and breathe real estate so likely in front of clients… (I’m not kidding). In the odd moment I’m not working, you can find me indulging in one of the many new restaurants that Toronto keeps cranking out. College Street has been the hotspot lately – I’m officially addicted to Giulietta – put me in a major food coma!

3. Most embarrassing real-estate moment:

I don’t know if this would be considered embarrassing or straight up trespassing. During my office open house caravan, I set out to see a charming detached home in Summerhill. The trouble began with the fact that the listing agent had two listings on the same street — the same block even. After parking my car and approaching the house, I noticed that there wasn’t much activity. Excited to be the first agent through, I opened the door and was greeted by a dog – odd I thought. I made my way into the living room to find a woman reading on the couch who was NOT the listing agent. I didn’t recognize her as another agent from my office, perhaps who was maybe covering the open house? The woman asked if she could help me and I answered I was there for the open house. “Oh, I didn’t know there was an open house today; I’m the homeowner…” Confused, I asked since I was there if she minded if I took a quick peek around the house. As I walked through the upstairs bedrooms I really didn’t recognize the rooms from the photos. I returned to the main floor to make a quick exit and apologized profusely after having realized I had walked into the wrong home! I walked down the street to the real open house and warned the agent from my office she may be getting a phone call about what just happened. Luckily we don’t live in Texas and I wasn’t shot on the spot for trespassing! I’ll check twice now before walking into someone’s home.

4. Who stands out to you / do you most admire in the business world right now?

Jeff Bezos, Gary Vaynerchuk, Ryan Serhant.

5. What is the career philosophy / mantra / inspirational quote that gets you through tougher days?

Ask yourself if what you are doing today is getting you closer to where you want to be tomorrow. – Unknown

6. What is your theme song?

Live Your Life – T.I.

7. Describe your dream home in three words.

Chef’s kitchen, outdoor entertainment, underground wine cave.

8. Where do you see yourself in five years?

I see myself in the top 1% of Toronto real estate and being a leading force here at PSR. I don’t want to just lead the real estate industry; I want to be in a position to offer mentorship to others. My downtime will be spent in my country cottage in Prince Edward County, sipping county wine in peace and quiet as the sun sets. I want to find a century old cottage with loads of character and charm then completely renovate the interior. This will be time well spent.

9. When you’re not wheeling + dealing real estate, what can we find you doing?

When I’m not wheeling and dealing real estate I can guarantee you will find me blind tasting wine with my STG wine group and tasting my way around the Prince Edward County vineyards. I also love perusing the new art installations on exhibit around Yorkville Village; Anthony Ricciardi is hands down my favourite (displayed above). In the summers I golf a lot, always working to perfect my swing. OK I’ll admit to my guilty pleasure – sneaking off to a matinee movie, it’s my perfect escape!

10. Highlight of 2018:

I fell in love with New York City. All of the neighbourhoods were so beautiful, each having their own unique personality. Walking the streets of the West Village and Chelsea was the best part. There were so many amazing restaurants, cafes and little shops and the history and architecture is unlike anything we have here in Toronto. From the grand buildings surrounding Central Park to the hundred-year-old buildings in Brooklyn – it was heaven and I probably took five hundred pictures of the Hearst Tower, haha. The exoskeleton structure that Norman Foster uses in the construction of his buildings is unlike anything else. I was so excited when Mizrahi Developments had chosen Foster + Partners to design The One at 1 Bloor West. It’s going to be quite the spectacle!